Woodbine’s Guide for Soldiers Serving in India

Tonight we are looking at a small booklet issued by Wills Cigarettes for the use of soldiers going to India. This was a marketing ploy by the company to ensure troops remembered their brand and continued to buy it. Despite that it is full of interesting information on soldiering in the Sub Continent in the 1930s. This edition appears to date from 1942, but is clearly a reprint of an earlier publication. The cover has a wonderful piece of 1930s artwork, with a soldier in a pith helmet enjoying his woodbine with the towers and minarets of India behind:coverThe interior covers life as a soldier in India and useful information on money, postage, food and hygiene (as usual click for larger images):

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The back cover again advertises the cigarette brand with the slogan ‘The Soldiers’ Smoke’:backThis is a cracking little book and one I have been trying to track down for a while so i was very pleased to pick up a copy for a very modest sum. A PDF version of the booklet is availbale to download here: woodbines-guide-to-india

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One thought on “Woodbine’s Guide for Soldiers Serving in India

  1. Pingback: The High Court – Yangon Time Machine

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